Consumer Behavior |
 | Authors: Delbert I. Hawkins, David L Mothersbaugh, Roger J. Best
Publisher: McGraw Hill Higher Education
Category: Book
List Price: $65.61
Buy New: $54.98
as of 9/9/2010 02:48 CDT details
You Save: $10.63 (16%)
New (14) Used (11) from $48.00
Seller: dv_bookstore
Sales Rank: 110815
Media: Paperback
Edition: 11th Revised edition
Pages: 778
Shipping Weight (lbs): 3
Dimensions (in): 9.9 x 8 x 1.1
ISBN: 0071288414
EAN: 9780071288415
ASIN: 0071288414
Publication Date: February 1, 2009
Availability: Usually ships in 1-2 business days
|
|
|
Also Available In:
|
|
Similar Items:
|
|
|
Editorial Reviews:
Product Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
|
