The Survey Research Handbook, Third Edition |
 | Authors: Pamela L. Alreck, Robert B. Settle
Publisher: McGraw-Hill/Irwin
Category: Book
Buy Used: $66.00
as of 9/9/2010 02:06 CDT details
New (19) Used (27) from $66.00
Seller: textbookandmore
Rating:  1 reviews
Sales Rank: 261053
Media: Paperback
Edition: 3
Pages: 496
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 9 x 7.4 x 0.8
ISBN: 0072945486
Dewey Decimal Number: 300.723
EAN: 9780072945485
ASIN: 0072945486
Publication Date: November 24, 2003
Availability: Usually ships in 1-2 business days
|
|
|
Also Available In:
|
|
Similar Items:
|
|
|
Editorial Reviews:
Product Description
The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
|
|
Customer Reviews:
Great add-on to Vista Survey March 2, 2005
Vito Perez (LA)
4 out of 17 found this review helpful
This is a great ad-on for those using the Vanguard Software Vista online survey program. It helps users understand why certain question types and more so analysis are important to have. I would highly recommend this to anyone doing market research!
|
