Stated Choice Methods: Analysis and Applications |  | Authors: Jordan J. Louviere, David A. Hensher, Joffre D. Swait
Creator: Wiktor Adamowicz
Publisher: Cambridge University Press
Category: Book
List Price: $64.00
Buy New: $45.73
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Seller: tabletopart
Rating:  2 reviews
Sales Rank: 95330
Media: Paperback
Edition: 1
Pages: 418
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.7 x 6.8 x 1.1
ISBN: 0521788307
Dewey Decimal Number: 658
EAN: 9780521788304
ASIN: 0521788307
Publication Date: October 23, 2000
Availability: Usually ships in 1-2 business days
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Product Description
Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling.
Book Description
This guide to analysing consumer choice behaviour concentrates on stated preference (SP) methods--placing decision makers in controlled experiments that yield hypothetical choices--rather than revealed preferences (RP)--actual choices in the market. The authors show how SP methods can be implemented, from experimental design to econometric modelling of choice, and combined with RP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling. Central to welfare economics, econometrics, decision sciences, marketing, transport planning, environmental evaluation, geography, statistics.
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| Customer Reviews:
 Very good source for discrete choice analysis May 6, 2007
Viviana Fernandez (Santiago, Chile)
This book is a very good source for someone who would like to study discrete choice analysis in depth. The presentation of the material is both intuitive and rigorous. In addition, the book contents are of interest to people in different disciplines, such as econometrics, transportation, and statistics.
Viviana Fernandez
Industrial Engineering
University of Chile
 a long awaited guide March 26, 2001
17 out of 18 found this review helpful
This book finally provides a comprehensive guide to designing and analysing choice experiments. (Probably a niche market). The authors (and W. Adamowicz, who contributes one chapter and is acknowledged in the inner title page) have been writing the book on choice experiments for many years, in the form of research papers. Until now readers have been left to guess at the intricacies of the mathematics used to construct the surveys, or set off in search of texts and papers on economics and statistical experimental design (particularly factorial design, which is not always well covered), or contact the authors directly. Finally it is all here in one place. This book explains the economics as well as the statistics. Examples are provided in transportation, environment and marketing. A great guide to understanding this area of social research.
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