Marketing Research |  | Authors: A. Parasuraman, Dhruv Grewal, R. Krishnan
Publisher: South-Western College Pub
Category: Book
List Price: $227.95
Buy New: $79.55
as of 9/8/2010 15:22 CDT details
You Save: $148.40 (65%)
New (24) Used (39) from $77.55
Seller: allchapters
Rating:  4 reviews
Sales Rank: 51516
Media: Hardcover
Edition: 2nd
Pages: 672
Number Of Items: 1
Shipping Weight (lbs): 3.1
Dimensions (in): 10.1 x 8 x 1.1
ISBN: 0618660631
Dewey Decimal Number: 658.83
EAN: 9780618660636
ASIN: 0618660631
Publication Date: January 31, 2006
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets--created by the authors--specifically related to examples and tutorials from the chapters on data analysis. The Second Edition features an appealing design and open layout, making an often challenging subject more engaging for students. Through current examples and cases, students gain an understanding of the role of marketing research in the business world. Pedagogical features give students a clear handle on what they need to focus on to be successful in the course. Chapter Objectives identify key concepts in the reading to follow, while Questions for Review and Discussion, Application Exercises, and Internet Exercises prompt students to complete a variety of tasks, allowing them to apply chapter concepts in meaningful ways.
|
| Customer Reviews:
 This book will change how you make decisions April 17, 2010
Serge Aurubin (Miami,FL USA)
This book will change how you make Marketing decisions. Research is definitely the first phase of any marketing plan. Know your market, your target, and your goals to truly maximize your marketing plan. This and other information will be found in this book.
 Book received as described - positive April 24, 2010
MarketPro (Upstate NY)
0 out of 2 found this review helpful
Book condition matched the description. The only issue was with customer service; I paid for 2-day delivery and sent an email the very next day to inquire about tracking number since I didn't receive that the next day. I expected to receive the tracking number the next business day since I paid extra money for rush delivery. I was a bit surprised when I received an impolite email from the seller - she was defensive - but she did give me the tracking number. I ordered the book at 8pm ET on 3/23 and paid for 2-day shipping. I'd expect shipping process (packaging and shipping) to begin the next business day on 3/24, and receive the book on: 3/26. Instead the seller shipped the book on 3/25 and I received the book on 3/27. I understand that the seller has 2-days to ship the book, but I honestly think if I paid for 2-day shipping that the seller should be considerate and get the book to the buyer within those two-days (especially in this economy!). But the seller did ship within 2-days of the purchase (as Amazon allows) and I got my book 4 days letter. So lesson learned for me that 2-day shipping added costs means you'll receive an item in 4-days - not 2-days. Next time, I won't spring for the rush delivery.
In short - seller delivered item as promised. Buy from her with confidence she'll follow through with the order.
 Marketing Research February 24, 2009
Emerson Student (Boston)
2 out of 3 found this review helpful
The book is very dense but has a lot of good information that tells you what you need to know. gives pretty good examples, sometimes the definitions are the same as what they say in the main text which is repetitive.
Overall a good buy if you find it cheap, DONT PAY FULL PRICE!
 Marketing research book October 7, 2009
Muna Al-hadeed (Bethlehem, PA USA)
0 out of 3 found this review helpful
I received it really late even though I paid extra so it would be delivered faster. My professor was upset because I couldn't hand in any homeworks. The book came in a good shape though
|
|
|
