Business Research Methods (with Qualtrics Card) |  | Authors: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin
Publisher: South-Western College Pub
Category: Book
List Price: $234.95
Buy New: $136.99
as of 7/29/2010 12:03 CDT details
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Seller: UniversityCollegeBooks
Rating:  11 reviews
Sales Rank: 30758
Media: Hardcover
Edition: 8
Pages: 736
Number Of Items: 1
Shipping Weight (lbs): 3.6
Dimensions (in): 11 x 8.5 x 1.2
ISBN: 1439080674
Dewey Decimal Number: 380
EAN: 9781439080672
ASIN: 1439080674
Publication Date: August 17, 2009
Availability: Usually ships in 1-2 business days
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Product Description
BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.
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| Customer Reviews:
Showing reviews 1-5 of 11
 An excellent text March 1, 2002
M. Halai (London, UK)
20 out of 20 found this review helpful
i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I am happy to see a new edition is available and hope that it will contain some more up to date examples.
A superb Text October 3, 2000
17 out of 17 found this review helpful
I have been using Prof. William Zikmund's wonderful textbook, "Exploring Marketing Research," in my undergraduate marketing classes in the US since the early 1980s. When I started teaching "Research Methodolgy" to MBA students in Saudi Arabia some six years ago and discovered that Professor Zikmund has a text on the subject, I adopted that text without hesitation. The book is well written, easy to read and comprehend, and has several examples and very good applications and cases. I give it "A+" and recommend it to other professors and business researchers enthusiastically.
No Dust Bunnies! September 19, 2001
Sojourner (Suisun City, CA United States)
20 out of 21 found this review helpful
This is one research methods text that will NOT be collecting dust bunnies on your shelf. It is extremely "user friendly" for the student/novice researcher but has the breadth and depth to remain useful to the expert and research professional. It is well organized so that you can skip around to the parts you need at the moment. It has lots of exercises and follow up readings/references to hammer home the content. I had 16 weeks of statistical research methods as part of my Masters program. If I would have had this book, I would have understood and got much, much more out of those 16 weeks. If I had just one research methods book to buy, THIS is IT! Don't waste your money on some academic text. Get this one and get the ability to hit the ground running with your research project!
excellent!!! July 10, 2010
karen A
Excellent service. Ordered on Monday night, received my book Thursday. I was extremely pleased and I would buy from same buyer again!
5 star service. Excellent Excellent Better than OBAMA January 31, 2009
Rajanvir S. Mahal (Sunnyvale, California)
0 out of 2 found this review helpful
thank you much for the timely delivery of my book. If you run for presidency even angaist OBAMA, I will vote for you sir/mam.. You guys are worth my buck. God bless America. Take care,
regards,
Raj
Showing reviews 1-5 of 11
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