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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)

The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding

What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition

Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Innovation: The Five Disciplines for Creating What Customers WantInnovation: The Five Disciplines for Creating What Customers Want

Business Research Methods (with Qualtrics Card)Business Research Methods (with Qualtrics Card)
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye

The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity

Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy

No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich

Handbook of Brand RelationshipsHandbook of Brand Relationships

Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition

What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly

Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master
 

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Marketing Research Essentials  Marketing Research Essentials
Authors: Carl McDaniel Jr., Roger Gates

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Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators)  Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators)
Author: Mark Weiner

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Publication Date: June 23, 2006
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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers  The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Author: Ray Poynter

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Marketing Research  Marketing Research
Authors: David A. Aaker, V. Kumar, George S. Day, Robert Leone

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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)  Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)
Author: Judy Graham

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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders  PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Author: Marti Barletta

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Retailization: Brand Survival in the Age of Retailer Power  Retailization: Brand Survival in the Age of Retailer Power
Authors: Lars Thomassen, Keith Lincoln, Anthony Aconis

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Shocked, Appalled, and Dismayed! How to Write Letters of Complaint That Get Results  Shocked, Appalled, and Dismayed! How to Write Letters of Complaint That Get Results
Author: Ellen Phillips

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Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets (Market Research in Practice)  Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets (Market Research in Practice)
Author: Sheila Keegan

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Exploring Marketing Research (with Qualtrics Card)  Exploring Marketing Research (with Qualtrics Card)
Authors: William G. Zikmund, Barry J. Babin

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