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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Authenticity: What Consumers Really WantAuthenticity: What Consumers Really Want
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Most Gifted
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Handbook of Brand RelationshipsHandbook of Brand Relationships
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master
 

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Built to Love: Creating Products That Captivate Customers  Built to Love: Creating Products That Captivate Customers
Authors: Peter Boatwright, Jonathan Cagan

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Essentials of Marketing Research (with Qualtrics Card)  Essentials of Marketing Research (with Qualtrics Card)
Authors: William G. Zikmund, Barry J. Babin

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Doing Anthropology in Consumer Research  Doing Anthropology in Consumer Research
Authors: Patricia L. Sunderland, Rita M. Denny

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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business  The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
Author: Rafi Mohammed


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Consumer Behavior  Consumer Behavior
Authors: Delbert I. Hawkins, David L Mothersbaugh, Roger J. Best

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Marketing to Women: How to Increase Your Share of the World's Largest Market  Marketing to Women: How to Increase Your Share of the World's Largest Market
Author: Marti Barletta

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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy  Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Author: Bill Stinnett

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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age  Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
Author: Michael A. Hiltzik

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Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail  Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
Authors: Kit Yarrow, Jayne O'Donnell

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Sales Forecasting Management: A Demand Management Approach  Sales Forecasting Management: A Demand Management Approach
Authors: John Tom Mentzer, Dr. Mark A. Moon

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