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Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Innovation: The Five Disciplines for Creating What Customers WantInnovation: The Five Disciplines for Creating What Customers Want
Most Gifted
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Handbook of Brand RelationshipsHandbook of Brand Relationships
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
 

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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age  Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
Author: Michael A. Hiltzik

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Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising  Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising
Author: Susan Linn

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Doing Anthropology in Consumer Research  Doing Anthropology in Consumer Research
Authors: Patricia L. Sunderland, Rita M. Denny

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Managing Scientists: Leadership Strategies in Scientific Research  Managing Scientists: Leadership Strategies in Scientific Research
Author: Alice M. Sapienza

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Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition)  Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition)
Authors: Alvin C Burns, Ronald F. Bush

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Essentials of Marketing Research  Essentials of Marketing Research
Authors: Jr.,Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (J. Ross Publishing Integrated Business Management Series)  Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (J. Ross Publishing Integrated Business Management Series)
Authors: George E. Palmatier, Colleen Crum

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Theory Construction and Model-Building Skills: A Practical Guide for Social Scientists (Methodology In The Social Sciences)  Theory Construction and Model-Building Skills: A Practical Guide for Social Scientists (Methodology In The Social Sciences)
Authors: James Jaccard PhD, Jacob Jacoby PhD

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Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)  Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)
Author: Haugtvedt

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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman  BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
Authors: Mary Brown, Carol Orsborn Ph.D.

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