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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Research (6th Edition)Marketing Research (6th Edition)
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Innovation: The Five Disciplines for Creating What Customers WantInnovation: The Five Disciplines for Creating What Customers Want
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Handbook of Brand RelationshipsHandbook of Brand Relationships
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master
 

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Marketing Research with SPSS  Marketing Research with SPSS
Authors: Carl McDaniel Jr., Roger Gates

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Publication Date: December 14, 2009
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Consumer Behavior: A Strategic Approach  Consumer Behavior: A Strategic Approach
Author: Henry Assael

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Publication Date: July 28, 2003
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The Consumer Society Reader  The Consumer Society Reader
Author: Douglas Holt

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Publication Date: August 2000
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Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (J. Ross Publishing Integrated Business Management Series)  Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (J. Ross Publishing Integrated Business Management Series)
Authors: George E. Palmatier, Colleen Crum

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Chasing Cool: Standing Out in Today's Cluttered Marketplace  Chasing Cool: Standing Out in Today's Cluttered Marketplace
Authors: Noah Kerner, Gene Pressman

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Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)  Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)
Author: Haugtvedt

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Nation of Rebels: Why Counterculture Became Consumer Culture  Nation of Rebels: Why Counterculture Became Consumer Culture
Authors: Joseph Heath, Andrew Potter

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Consumer Behavior with DDB Life Style StudyTM Data Disk  Consumer Behavior with DDB Life Style StudyTM Data Disk
Authors: Delbert Hawkins, David Mothersbaugh, Roger Best

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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes  Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Author: Pamela Danziger

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The Market Research Toolbox: A Concise Guide for Beginners Second Edition  The Market Research Toolbox: A Concise Guide for Beginners Second Edition
Author: Professor Edward F. McQuarrie

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