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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Innovation: The Five Disciplines for Creating What Customers WantInnovation: The Five Disciplines for Creating What Customers Want
Business Research Methods (with Qualtrics Card)Business Research Methods (with Qualtrics Card)
Most Gifted
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Handbook of Brand RelationshipsHandbook of Brand Relationships
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master
 

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Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance))  Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance))
Authors: Michael Hyman PhD, Jeremy Sierra PhD

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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market  Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Authors: Lisa Johnson, Andrea Learned

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Publication Date: June 2004
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Brand Hijack: Marketing Without Marketing  Brand Hijack: Marketing Without Marketing
Author: Alex Wipperfurth

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Publication Date: October 3, 2006
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Marketing Research  Marketing Research
Authors: A. Parasuraman, Dhruv Grewal, R. Krishnan

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The Smart Organization: Creating Value Through Strategic R&D  The Smart Organization: Creating Value Through Strategic R&D
Authors: David Matheson, James E. Matheson

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The Lovemarks Effect: Winning in the Consumer Revolution  The Lovemarks Effect: Winning in the Consumer Revolution
Author: Kevin Roberts

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus  Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
Author: Michael Miller

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The Future of Competition: Co-Creating Unique Value with Customers  The Future of Competition: Co-Creating Unique Value with Customers
Authors: C. K. Prahalad, Venkat Ramaswamy

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Consumer Behavior  Consumer Behavior
Authors: J. Paul Peter, Jerry Olson

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The Survey Research Handbook, Third Edition  The Survey Research Handbook, Third Edition
Authors: Pamela L. Alreck, Robert B. Settle

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