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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly

Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)

The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Marketing Research (6th Edition)Marketing Research (6th Edition)

Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition

Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Innovation: The Five Disciplines for Creating What Customers WantInnovation: The Five Disciplines for Creating What Customers Want
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye

The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity

Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy

No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich

Handbook of Brand RelationshipsHandbook of Brand Relationships

Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition

What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly

Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master
 

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Showing items 81-90 of 143015
 
Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory  Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory
Author: Shelby D. Hunt

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Primer of Public Relations Research, Second Edition  Primer of Public Relations Research, Second Edition
Author: Don W. Stacks PhD

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Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market  Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market
Author: David Morrison

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Consumer Behavior  Consumer Behavior
Authors: J. Paul Peter, Jerry Olson

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MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)  MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)
Author: Steven Stralser

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The Joyless Economy: The Psychology of Human Satisfaction  The Joyless Economy: The Psychology of Human Satisfaction
Author: Tibor Scitovsky

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Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty  Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty
Author: Harvey Thompson

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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders  PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Author: Marti Barletta

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Basic Marketing Research (3rd Edition)  Basic Marketing Research (3rd Edition)
Author: Naresh K. Malhotra

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Branded: The Buying And Selling Of Teenagers  Branded: The Buying And Selling Of Teenagers
Author: Alissa Quart

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Showing items 81-90 of 143015