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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Research (6th Edition)Marketing Research (6th Edition)
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Innovation: The Five Disciplines for Creating What Customers WantInnovation: The Five Disciplines for Creating What Customers Want
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Handbook of Brand RelationshipsHandbook of Brand Relationships
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond  Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Author: Paco Underhill

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Rating: 4.0 out of 5 stars 22 reviews
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ASIN: 1416595244
Publication Date: December 30, 2008
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What Women Want: The Global Marketplace Turns Female Friendly  What Women Want: The Global Marketplace Turns Female Friendly
Author: Paco Underhill

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Publication Date: July 6, 2010  (New: Last 30 Days)
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Buyology: Truth and Lies About Why We Buy  Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom

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The 22 Immutable Laws of Branding  The 22 Immutable Laws of Branding
Authors: Al Ries, Laura Ries

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Rating: 4.0 out of 5 stars 100 reviews
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ASIN: 0060007737
Publication Date: September 2002
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)  Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich  No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Author: Dan Kennedy

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know  Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Author: Mark Jeffery

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Can't Buy My Love: How Advertising Changes the Way We Think and Feel  Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Author: Jean Kilbourne

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Consumer Behavior (8th Edition)  Consumer Behavior (8th Edition)
Author: Michael R. Solomon

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Brand Sense: Sensory Secrets Behind the Stuff We Buy  Brand Sense: Sensory Secrets Behind the Stuff We Buy
Author: Martin Lindstrom

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